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NeoMedia Adds New Patent
Fort Myers, FL - NeoMedia Technologies, Inc. (OTC BB: NEOM), an innovator in market-driven technologies, said that it has added to its "already strong global patent position" with the issuance of another patent to the company for use with the very popular 2-dimensional bar codes.
The Instituto Mexicano de la Propiedad Industrial, the patent office in Mexico, has awarded patent No. 233529 to NeoMedia, which corresponds to patents issued to the company by the U.S. Patent Office and the Canadian Intellectual Property Office, for a "Method and System for Accessing Electronic Resources via Machine-Readable Data on Intelligent Documents." Dr. Kevin Hunter, NeoMedia’s chief scientist, is the inventor of record. NeoMedia has also filed for patents for the process in Europe, Japan and Brazil.
Charles W. Fritz, NeoMedia’s founder and chairman, said the patent deals with improved methods of storing information placed directly on physical objects as PC-readable data utilizing 2-dimensional bar codes and various data compression techniques. Each 2 to 3-inch bar code can hold up to 2 to 3 KB of application data, or up to three printed pages, depending upon the data compression technique used.
NeoMedia’s patented technology can be used to read a bar code on an ad, promotional brochure, or any physical object. Then, using software and an image scanner – and with or without linking to the Internet – a user can easily and accurately import the linked information into applications, such as Quicken®, Microsoft® Money, etc., or directly onto their cell phone, PDA or PC.
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